However, if there's a jargon term your audience uses in regular speech or writing, then it’s not jargon to that audience! If you're writing copy for just that group, you may be able to use the jargon and users may expect to see it. We usually recommend avoiding it and using plain language instead. While jargon is meaningful to insiders, it doesn’t usually make sense to anyone outside of the group. Jargon terms are special words or expressions commonly used and understood by a particular profession or group. Tone analysis on the dimensions of humor, formality, respectfulness, and enthusiasm
The Four Dimensions of Tone of Voice in UX Writing The Impact of Tone of Voice on Users’ Brand PerceptionĮvidence from user research showing that tone of voice has a measurable impact on users
Ux writer definition how to#
How to set tonal values and evaluate their impressions on users Tone of voice has a measurable impact on users’ perceptions of your organization, so it’s important to properly set and consistently maintain it across all channels. Conduct user research to understand how people feel when reading a message (e.g., confused, stressed) and what they need or expect to feel afterwards (e.g., clarity, comfort).
Plain Language Is for Everyone, Even Expertsįindings from research with educated users supporting the need for concision and easy scanningĬonsider the information you’re sharing and also how you say it. List of the most annoying and often meaningless terms in online copy Legibility, Readability, and Comprehensionĭefinitions and how to test the usage barriers for copy: legibility, readability, and comprehensionĬringeworthy Words to Cut from Online Copy How to establish real needs and goals for readers before writing The Biggest Mistake in Writing for the Web Just because you and your internal team understand something, doesn’t mean your users do! Content that is easy to read and understand benefits all users. Plain language can be understood the first time your audience reads or hears it. Use these subsections and resources to remember commonly overlooked details for writing online. This knowledge informs which words to use or avoid, appropriate presentation formats, and how to structure information so people can quickly get to what they need. Writing good copy starts with understanding who will consume the information, why they need it, and what they’ll do with it next. Improving Your Writing, Formatting, and Structuring Insights about online reading when designing text-heavy pages Research evidence comparing users’ reading speed and comprehension on desktop and mobileīest Font for Online Reading: No Single Answer Understand when and why the exhaustive review pattern occursįirst 2 Words: A Signal for the Scanning Eyeįindings on how well users understood the first 11 characters in links and headlines How the layer-cake reading pattern unfolds with good headings The Layer-Cake Pattern of Scanning Content on the Web Live gaze replay and explanation of the F-shaped pattern of reading The 4 main patterns people use to scan text information on webpagesį-Shaped Pattern of Reading on the Web: Misunderstood, But Still RelevantĬlarification of the F-shaped reading pattern and associated implications Text Scanning Patterns: Eyetracking Evidence When and why users adapt to information overload by satisficing Satisficing: Quickly Meet Users’ Main Needs Website Reading: It (Sometimes) Does Happenįactors that lead users to switch from scanning to reading copy How online reading behaviors have changed (or not) over the yearsĪ formula to quantify how much (or how little) people read online How People Read Online: New and Old Findings Use the articles and videos in this section to understand how much (or little) people read online, common reading patterns, and implications for content design.ĭifferences and distinct approaches to writing for each medium Many years’ worth of evidence from our eyetracking and content-focused usability research shows people behave differently when reading online versus in print. Inform your editorial style guide and content standards.Advocate for more writing time, resources, and processes.Share writing and content best practices with your team.Improve your writing, structuring, and formatting skills.
Use the articles and videos in this study guide to: Quality content speaks clearly to people, builds trust, and compels action toward organizational goals. In fact, they are more complex and involved than many assume or appreciate. Unfortunately, content design and copywriting are often skipped, rushed, or misunderstood in product development. Writing copy involves many of the same skills as visual or interaction design, except writers use words instead of pixels to communicate with users throughout the experience. UX writing is the practice of writing carefully considered information that addresses people’s contexts, needs, and behaviors.
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